Consumer Acceptance

Easy opening of consumer packaging

People living in industrialized nations are becoming older and older. At the same time, they stay active in old age. They master their daily lives, enjoy culture, sports, travel and many other activities. Nevertheless, with increasing age, comes deterioration of vision, skill and strength. These are factors which make it vital for companies and packaging manufacturers to tackle the issue of senior-friendly packaging head on. But which properties distinguish senior-friendly and also consumer friendly packaging apart from other packaging? The CEN/TS 15945:2011 / ISO 17480 (2015) (Packaging – Ease of opening – Criteria and test methods for evaluating consumer packaging) is the first standardized method that simultaneously assesses the ease of opening and consumer acceptance of packaging. For marketing and packaging development this is a valuable tool for when considering the relationship between the packaging and the consumer.